Few are those who doubt today the influence of Instagram on the behavior of the most active users on social networks. Beyond being a simple entertainment, it has become the social platform in which we exchange opinions and impressions, make recommendations or seek information about different plans, products or services. Therefore, knowing how to get the most out of Instagram Ads for ecommerce and all types of ads is key if you want to see your online store sales grow.
Make social network advertising is practically essential for any business. And it does not matter if it has just been born, if you have been working on it for some time, or if you are still considering the suitability of starting an ecommerce to market your products.
Thanks to all the options of Facebook and Instagram Ads for ecommerce, it is possible to sell products even without having your own website. Many of my students ask me when is the perfect time to take the step and create an online store, and my best recommendation is from the 10 different products.
Instagram Ads for eCommerce: Ideas by sector
There is a lot of information available about Instagram Ads for ecommerce, but not so much about content ideas and campaigns that are more effective depending on the sector you are in. This is the reason why I consider it so important to know how to distinguish between the different actions and the different content that can be used depending on the type of campaign.
Ads ideas for fashion and beauty eCommerce
The online stores of clothes and beauty accessories found in Instagram a great ally to gain notoriety, new followers and more sales. There are many tips that I could give you if you have an ecommerce specialized in the fashion sector, such as:
Educational content + guides for special occasions. Users increasingly appreciate content that offers added value, even if it comes from advertising campaigns. Therefore, do not rule out offering guides and advice to choose the best looks for the most special occasions. For example, publish a selection of some of your clothes to wear at Christmas, at a christening or at an important work meeting.
Custom discounts + actions with influencers. Fans of clothing brands also value unique content. Spending effort to offer personalized discounts based on tastes or purchases they have already made in your store, can be a very wise decision. In the case of working with influencers, it will be super effective for you to use Instagram Ads to spread videos and stories to a segmented audience showing proof of your promotional products.
Instagram Ads for photo and print eCommerce
Here, my recommendation to advertise on Instagram Ads is not only applicable for ecommerce. If you come from the service sector and dedicate yourself to photography addressing the same public (whether individuals or event companies), you could also create educational content with headlines as striking as’ the photos that cannot be missed on your wedding day ‘or’ the advantages of adequate coverage of your company event ‘.
In many cases, for not violating the privacy of clients or for not breaching data protection regulations, those photographic works that could help attract new clients are not made public. My advice is to always ask permission, as well as testimonials to be able to give visibility to your work on Facebook and Instagram Ads.
Instagram Ads ideas for eCommerce tourism sector
Travel agencies that operate online can also take advantage of Instagram Ads for eCommerce. These are some of the formulas that I recommend if you have an online store dedicated to this type of niche:
Content about desired destinations + actions with influencers. If influencer marketing has grown prominently in some area, in addition to the fashion sector, it is in tourism. Seeing how people you follow and admire visit incredible places with the help of your agency, can become the perfect hook.
Chains, contests and raffles: If done correctly, the impact they can achieve is quite considerable. Although delivering the prize implies a cost, the notoriety and popularity that your brand will reach with each contest or draw will make it worthwhile.
Instagram Ads for furniture and decoration eCommerce
Along with the world of fashion, decoration and interior design, it is a super visual area in which Instagram Ads cannot be missed. Here are a couple of content ideas:
Lead capture campaigns: It’s not all about sharing direct sales content on Instagram Ads, you can also offer valuable content in exchange for the registration data of the users. For people interested in decoration, it is important to know all the news and be up to date.
Ads + retargeting for new collections. For example, invest in Instagram Ads for your eCommerce when you present a new furniture collection the way Ikea does. What’s more, the ideal is that you generate expectation by announcing upcoming collections in advance, which you can also launch in retargeting campaigns for users who have already shown interest in your decoration and furniture products.
Extra tips from Instagram Ads for eCommerce
In addition to resorting in the first instance to Instagram Ads for ecommerce in your online advertising campaigns, let me remind you that everything does not end here, because you must create conversion funnels to be able to create:
Retargeting campaigns on Instagram Ads to recover purchases that have not been finalized.
Product collections with individual photos or using the carousel tool to encourage shopping.
Instagram Ads Stories with effective calls to action (in conversion campaigns remember to use the conversion pixel and check the ‘measure all conversions’ option at the end of each individual ad).