Surely, in recent months, especially due to the coronavirus quarantine, you have heard about TikTok, an application that is very popular and has become one of the most downloaded along with others like Instagram, Twitter or Facebook.
Each time it has a greater number of followers, mainly among an audience between 16 and 24 years old, a target audience that may correspond to that of your company or business. If this target fits that of your business, it will be very interesting for you to know how to implement TikTok in your business, since this will allow you to attract more customers to it and generate a greater amount of sales or conversions in your products or services.
However, before explaining how you can do it, it is important that you know the characteristics of this platform and how it differs from other social networks. This is one of the most frequent doubts regarding this platform. One of its main features is that it allows you to create videos between 15 and 60 seconds long, to which you can apply numerous animations and effects, being very easy to use and being totally free.
In just a few minutes you can create your account and start creating your own videos, in which different musical themes may be present. Creativity is key on this platform , a point that is essential if you want to take advantage of TikTok to create a new marketing campaign that allows you to attract the attention of your potential customers.
How to implement TikTok in your business
That said, you should know that there are different options to reach your potential customers through this application:
Create your own channel and profile completely free of charge to be able to share videos about your projects, business and any information that you think is of interest and that can attract the attention of your clients.Carry out campaigns with influencers, so that you can better promote your products and services.You can pay to advertise on TikTok, creating a marketing campaign on one of the most attractive platforms for it today.
Thanks to your publications and the promotions you can carry out on this social network, you must be able to generate unique content, this being one of the keys to any social platform. It is a perfect way to promote any type of product or service.
Experience at the visual level is one of its strengths, so it is essential to be able to create a visual impact. For this, it must be taken into account that the videos last between 15 and 60 seconds, so you must take advantage of the short space of time available to be able to show the most outstanding and to be promoted, being necessary to develop all the creativity that is possible for get the best results.
Being a creator of high quality content is important to achieve success on the platform, which is not necessary and it will be necessary to have perseverance and perseverance, in order to achieve the best results. In addition, you may create “challenges”, with which you can challenge followers to record a video or take a photograph. In this case, if you want to challenge your followers and thus encourage the interaction of your audience, it is advisable to use hashtags.
Keep in mind that it is a platform that is completely free, so it is a great opportunity to create online marketing campaigns with photos and videos in a simple way. The ability to create content in just a few minutes and the large number of users present on this social network make it a perfect platform to try to publicize different products and services, in addition to reaching new customers.
It is a tool that is very useful for creating creative content, which you can also later reuse on other platforms. In fact it is one of the great advantages of these contents, so that you can publish these contents in Instagram stories or in conventional publications. Reusing content is very useful, especially if you see that a content is very popular on a platform.
However, you should also bear in mind that not all content can work on all platforms, but through testing and analysis you will be able to know how your followers of the different platforms react to your content and thus adapt them.
The creativity is essential to achieve the best possible result when promoting all kinds of services and products.
Tricks to gain popularity on TikTok
Among the tricks to increase popularity with your TikTok publications are the following:
Select the challenges. They are one of the most fun and popular trends. Thousands of choreographies are published with songs from different genres. Participating in them is a good opportunity to make yourself known or invite users to participate in one of your proposals, thus giving visibility to your brand or business.Viral content. Some content, such as jokes and the like, can become viral content, which will give you greater visibility towards other users, making your account grow and make you more popular.Originality. Originality is key to achieving the best results. By being creative through the social network, you can get better visibility for your products or businesses, and can even generate trends. It is essential that you manage to create high quality content.
Taking all this into account, you can achieve the best results on TikTok, a platform that has great potential and that not all companies and brands take advantage of. Therefore, it is an excellent option for your business to have greater visibility. Keep visiting Create Online Advertising to receive more tips and tutorials, thus getting the most out of your social network accounts.